“Journeying to the core of my true self is
a continuous and never-ending process.”
— Glenn Geffcken
“Journeying to the core of my true self is a continuous and never-ending process.” — Glenn Geffcken
Glenn is a thinker, a dreamer and brand strategist by trade. He spent a number of years working with Fortune 500s, managing multiple brands and learning from a combination of real-world experience, observation and mentoring.
Since early childhood Glenn has been a student of life, naturally inquisitive and curious about how things work. This orientation led him to a life of personal development and inward exploration, which is also why he enjoys and excels at brand strategy, given the inward exploration of a vision, a company and a way of leading.
Glenn worked at a big-city newspaper from 1997 to 2008, a period in which the newspaper business was going through huge upheaval and change, which gave him the opportunity to observe how old-school business methods were no longer working as they once had.
He produced large-scale conferences and festivals for some fifteen years, which afforded him the opportunity to manage multiple brands. He had an intuitive sense that managing each brand according to their unique personality and tone would lead to greater success. Each of his projects grew in success when he was able to build authentic brands, and success would falter when competing objectives got in the way.
Glenn left the event business in 2011 to start the predecessor to 4 Directions Branding, a company with a vision of helping people do business differently—with vision and purpose—which lead to an increasing focus on brand building. Then in early 2018, with a growing sense of the importance of authenticity in marketing and leadership, 4 Directions Branding was born in partnership with Maria Geffcken, his business and life partner.
Glenn enjoys diving deeply into understanding a business, a project or an individual, to discover what is truly unique and special about them. Together with Maria’s natural intuitive skills, they are a unique and potent partnership.
Glenn is the author of “Shift: Indigenous Principles for Corporate Change,” a personal story about how Glenn came to acquire from indigenous culture the wisdoms he has related to organizational dynamics and how to apply them to the art of doing business. Glenn and Maria blog regularly on the 4 Directions Branding blog about authenticity in marketing and branding, offering new ways of looking at traditional practices.