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“Journeying to the core of my true self is
a continuous and never ending process.”

— Glenn Geffcken

About Glenn

Glenn has always been highly inquisitive. As a young boy he wanted to understand how the world works and why people do the things they do. Glenn now sees it as a gift that he was raised in a dysfunctional family, as it was his difficult childhood that motivated him toward a path of continuous personal development.

As a young adult he became a voracious reader of many topics, including history, cosmology, sci-fi, the classics, politics, economics and philosophy—always searching to understand how things work.

His father was a successful international businessman for many years, with a focus on commercial real estate, futures trading and import/export. With this exposure to his father’s business endeavors he was able to observe first hand how his father’s methods, that were so successful in the 60s, 70s and 80s, were not nearly as successful in his later career. Glenn sees this as a sign that times are changing and people are responding differently to the stories and personalities that brands represent.

Glenn worked at a big-city newspaper from 1997 to 2008, a period in which the newspaper business was going through huge upheaval and change. And again he was able to observe how old-school business methods were no longer working as they once had.

Glenn produced large-scale conferences and festivals for some fifteen years, which afforded him the opportunity to manage multiple brands. He had an intuitive sense that managing each brand according to their unique personality and tone would lead to greater success. Each of his projects grew in success when he was able to build authentic event brands, and success would falter when competing objectives got in the way.

Glenn left the event business in 2011 to start the predecessor to 4 Directions Branding, a company with a vision of helping people do business differently—with vision and purpose—which lead to an increasing focus on brand building. Then in early 2018, replete with his own sense of the importance of authenticity, 4 Directions Branding was born in partnership with Maria Geffcken, his business and life partner.

As a student of life, Glenn enjoys diving deeply into understanding a business, a project or an individual, to discover what is truly unique and special about them. Together with Maria’s natural intuitive skills, they are themselves a unique partnership.

Ready for your authentic brand?

We would love to hear about your vision. If you need a new look and feel, language that connects, a way of aligning your brand with your culture, a strategy that brings it all together, we can help. Give us a call and let’s get started.

Ready for your authentic brand?

We would love to hear about your vision. If you need a new look and feel, language that connects, a way of aligning your brand with your culture, a strategy that brings it all together, we can help. Give us a call and let’s get started.