Welcome to the 4 Directions Branding Blog

Insights and inspirations related to authentic branding and legacy building

The Quantum Physics of Marketing

Marketing can look like so many things, especially in our hyper tech world of constantly expanding options. And yet it remains as one simple thing, the mere conveyance of a unique vision that attracts people to a company, a product or service. It sounds simple enough...

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What Is A Brand?

The practice of burning or “branding” an insignia into livestock to signify ownership is thought to go all the way back to the ancient Egyptians, and became a common practice by the middle ages in Europe. In the 19th century, as the practice of mass production of...

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