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The Engine of Marketing

The Engine of Marketing

The engine of marketing is the brand of a company. Why? If any part of an engine is out of balance (calibration or measurement) the engine fails to deliver its power potential—or may even fail to work at all. If carburation is out of adjustment the wrong fuel mixture...
The 30 Second Elevator Pitch

The 30 Second Elevator Pitch

Have you ever been at a networking event where someone comes up to you, introduces them self, asks what you do, and before you get too many words out of your mouth, they hand you their business card and start “pitching” you on what they do? Of course, this happens all...