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Connection comes from authenticity —
the more authentic we are, the stronger the connection.

Connection comes from authenticity —
the more authentic we are, the stronger the connection.

Connection comes from authenticity — the more authentic we are, the stronger the connection.

Strategy

Your Vision Is Special

No one knows your business and your vision like you do. Therefore our job is to guide you through a process of discovery to bring to the surface those unique and intrinsic qualities that give life to your brand.

Think of us like the conductor — you make the music, we guide the process.

You Are Unique

Just as each snowflake is infinitely unique, each company and every person have unique qualities that are intrinsic to who they are. The challenge is that most companies and most individuals do not have a clear picture of what is truly special about them.

We believe that what is special about you is much deeper and far more interesting and important than merely what you do and how well you do it. It’s not WHAT you do, but HOW you do it, and WHY.

Our Process

We help you discover and bring to the surface your authentic essence. From crafting your unique WHY statement, to business naming, positioning and strategy, we co-create with you all the elements you need to highly energize your business and convey your uniqueness in a most compelling way.

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
— Simon Sinek

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
— Simon Sinek

“There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”
— Milton Glaser

Design

Once your brand has been brought to life in narrative, personality and values, we can begin the design process. Whether it be copy, photography, graphics, logo design, video or website, each element is crafted with your unique personality in mind.

In the end, it must look and feel like you, so when your intended audience engages with your content they immediately feel into who and what you’re about.

We have a team of talented creative professionals who we work with, and if the need arises we can procure additional or alternative creative professionals.

Design

Once your brand has been brought to life in narrative, personality and values, we can begin the design process. Whether it be copy, photography, graphics, logo design, video or website, each element is crafted with your unique personality in mind.

In the end, it must look and feel like you, so when your intended audience engages with your content they immediately feel into who and what you’re about.

We have a team of talented creative professionals who we work with, and if the need arises we can procure additional or alternative creative professionals.

“There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”
— Milton Glaser

Implementation

Brand consistency is important, which is why it’s important to be detailed and thorough in the implementation phase. We carefully assess all your marketing and brand assets and recommend a plan and a timeline for implementation. We can help you project manage the process if needed, or provide coaching and guidance along the way.

There is also a huge fringe benefit that comes from implementing an authentic brand, which is that companies with authentic brands have more engaged employees, and more engaged employees lead to more innovation, better customer retention and efficiency. Engaged team members will serve as individual brand ambassadors and naturally think more long term.

We have many methods and strategies for guiding you through this process, leading you to not just a great brand, but also a strong culture and a lasting legacy.

“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
— Seth Godin

“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
— Seth Godin

Ready for your authentic brand?

We would love to hear about your vision. If you need a new look and feel, language that connects, a way of aligning your brand with your culture, a strategy that brings it all together, we can help. Give us a call and let’s get started.

Ready for your authentic brand?

We would love to hear about your vision. If you need a new look and feel, language that connects, a way of aligning your brand with your culture, a strategy that brings it all together, we can help. Give us a call and let’s get started.