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Brand Strategy

Transform Your Brand for Greater Impact & Connection

One of the biggest marketing challenges conscious businesses face is not how to get the word out, or gain more followers, or even more leads, it’s how to increase impact and connection.

Marketing tactics focus on more leads, more followers and more exposure.

Brand strategy builds a case—a story that creates tension and motivates change.

In a crowded marketplace of companies providing the same or similar products or services, why should an audience switch from one to another? How does a company position itself so that an audience will take notice? And most importantly, how does a company motivate change?

The common approach in the world of marketing is to position oneself based on comparison, using language that touts positive attributes. It’s also common to use strong language and build hype, which merely adds more noise.

There Is A Different Way

Simon Sinek wrote, “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”

Once in a while someone will stumble onto a way to inspire change. More often though, inspiring change is intentional. It comes from a careful process of understanding your audience (those you seek to serve), articulating the change you seek to make that is specific to your audience, and crafting your story that creates tension and inspires change.

Conscious businesses have an extraordinary opportunity to tell their story in a way that connects more deeply, because having a deeper purpose is what makes a business conscious.

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
– Simon Sinek

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
– Simon Sinek

World-Class Brand Strategy

At 4 Directions Branding, we provide world-class brand strategy for small to medium businesses with a passion for creating positive change. Our process is heart-centered and deeply satisfying.

We have served many dozens of companies, helping them transform their brands and build thriving businesses. Many have described our process as “transformational.” Our brand promise is that you will find our process both challenging and enjoyable, and the results will breathe new life into your marketing.

The Takeaway

  • Develop your brand personality and tone
  • Identify your brand archetype
  • Acquire a deep understanding of your intended audience: who they are, how they behave and what they believe
  • Discover and articulate your unique WHY (Vision Statement)
  • Discover and articulate your HOW, your secret sauce (Mission Statement)
  • Positioning statement: your brand narrative
  • Business naming
  • Develop the tension that draws people into your brand story
  • Develop a master creative brief
  • Determining which elements of your marketing need to be redesigned

You will receive lots of content for your website and marketing, including blog and content marketing ideas, Home and About page copy, powerfully engaging quotes (from you) for overlays on page headers, a master creative brief to inform all creative executions moving forward, and most importantly, you will have an extensive brand strategy to guide your business to greater impact and connection.

What Brand Strategy Looks Like

Our process takes between fourteen and eighteen hours of session time together, with some assignments between sessions. This can be in person or on video call. It takes this much time because we go deep. It’s also because we co-create your brand strategy with you. We do it this way because we want it to sound and feel like you.

“Every thought you produce, anything you say, any action you do, it bears your signature.”
– Thich Naht Hahn

“Every thought you produce, anything you say, any action you do, it bears your signature.”
– Thich Naht Hahn

At The Conclusion

At the conclusion of the brand strategy process we offer variable coaching packages to guide and assist you with the implementation of your new brand strategy. Learn more about Brand Coaching.

Get Started

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Ready to increase your impact and connection?

If there is something missing or not working with your marketing, if it's not connecting with your audience, we can help.

Ready to increase your impact and connection?

If there is something missing or not working with your marketing, if it's not connecting with your audience, we can help.

Brand Roadmap for the Conscious Business

Enter your email to receive our complimentary Roadmap, and discover the steps to brand building for the conscious business.

Check your email for an email with a link to download the Brand Roadmap for the Conscious Business