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Lean Startup Brand Strategy

Launch with Greater Impact & Connection

Launching a new venture is one of the most exciting things a person can do. It can also be nerve wracking and challenging.

Typically, the focus tends to lie mostly on the operationalization of an idea and obtaining the financial resources to make it happen. Creating a powerfully effective brand strategy with a compelling brand narrative tends to fall low on the list of priorities, even though it’s one of the most important things a startup can do to ensure its success.

For this reason, we have created the Lean Startup Brand Strategy” package—an abbreviated version of our Brand Strategy service. It takes less time and less financial investment, while giving you the key components you need to launch with a cohesive and compelling brand narrative, a well thought out brand personality, a deep understanding of your intended audience, and a strategy to create the tension that motivates action.

We love startups, and in particular, we love working with people with visions for creating positive change and the energy and passion to make it happen. Serving you, the startup entrepreneur, is the intention behind this offering.

“Chase the vision, not the money; the money will end up following you.”
– Tony Hsieh

“Chase the vision, not the money; the money will end up following you.”
– Tony Hsieh

The Takeaway

  • Develop your brand personality and tone
  • A clear understanding of your intended audience: who they are, how they behave and what they believe
  • Discovering and articulating your unique WHY (Vision Statement)
  • Discovering and articulating your HOW, your secret sauce (Mission Statement)
  • Positioning statement: creating a position in the minds of your ideal audience that makes your brand stand out
  • Developing the tension that draws people into your brand story
  • You will receive content for your website and marketing, including meme and blog ideas, Home and About page copy, a master creative brief to inform all creative executions moving forward, and most importantly, you will have a cohesive brand strategy to guide your business to greater impact and success.

What Lean Startup Brand Strategy Looks Like

The Lean Startup Brand Strategy process takes between eight and twelve hours of time together, with some assignments between sessions. This can be in person or on video call.

To keep this package affordable and time efficient for the busy startup entrepreneur, we move through the processes more quickly, and there are less of them than in our complete Brand Strategy. And yet, you will receive all the essential elements you need to launch with a compelling brand personality and narrative, and put you on the road to success.

At the conclusion of the brand strategy process we offer variable coaching packages to guide and assist you with the implementation of your new brand strategy. Learn more about Brand Coaching.

Get Started

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“Success is not final; failure is not fatal: it is the courage to continue that counts.”
– Winston Churchill

“Success is not final; failure is not fatal: it is the courage to continue that counts.”
– Winston Churchill

I want to stand out from the ever-increasing marketing noise.

I want to stand out from the ever-increasing marketing noise.