We believe wholehearted people and organizations have greater impact and the power to transform.

We believe wholehearted people and organizations have greater impact and the power to transform . . .

Organizations of the future will succeed by demonstrating a true and authentic purpose that transcends the profit first model. It may seem counterintuitive that not focusing on profit generates more of it, but this is the new reality we are moving toward.

Deepening the Authenticity of a Brand Changes Everything

It strikes a chord with an audience, improves marketing, guides design, increases sales, strengthens culture, and attracts and retains the right team members.

It takes willingness to dig into the soul of an organization and extract the meaning that exists (or potentially exists) in literally every organization and in every individual.

When done right it’s powerful. It brings change, the right kind of change — change that leads individuals and organizations to their fullest potential.

Deepening the Authenticity of a Brand Changes Everything

It strikes a chord with an audience, improves marketing, guides design, increases sales, strengthens culture, and attracts and retains the right team members.

It takes willingness to dig into the soul of an organization and extract the meaning that exists (or potentially exists) in literally every organization and in every individual.

When done right it’s powerful. It brings change, the right kind of change — change that leads individuals and organizations to their fullest potential.

Doubling sales in one year, taking a company in a beleaguered industry during lockdown to profitability within weeks, shifting to a more congruent clientele, websites that truly “captures” the essence . . . and feeling inspired about the work you do knowing you’re making a difference.

“Working with 4 Directions Branding was such an amazing unique experience! Trusting Maria and Glenn with their process of making my dream a reality was more than I ever could expect! They are a passionately committed team, that took the time to understand my passion and speak my language to build me a truly authentic brand and website!”

— Rachael Wyman, Kids at Play

“The branding work 4 Directions Branding completed with me was much deeper than I expected, and brought me to a new authentic place, providing expansiveness of which I was unaware.”

— Doug Bruggeman, PhD & Founder of Ecological Services and Markets, Inc.

“Working with 4 Directions Branding was such an amazing unique experience! Trusting Maria and Glenn with their process of making my dream a reality was more than I ever could expect! They are a passionately committed team, that took the time to understand my passion and speak my language to build me a truly authentic brand and website!”

— Rachael Wyman, Kids at Play

“The branding work 4 Directions Branding completed with me was much deeper than I expected, and brought me to a new authentic place, providing expansiveness of which I was unaware.”

— Doug Bruggeman, PhD & Founder of Ecological Services and Markets, Inc.

Building “Wholehearted Brands” is the New Marketing

Consumers want to buy from brands that stand for something.

Faking it doesn’t work anymore because people see through the fluff.

This is the new cultural reality — that wholehearted brands thrive, while those who merely focus on features and benefits and boasting about how great they are will dwindle and diminish.

The great resignation shows us that employees want something more as well, and they’re willing to take great personal risks to find it. Now we’re seeing labels on products that tell the story of how things are made, how employees are treated, and where ingredients are sourced. This is the new reality — that ethics matter — and through the brand we tell the story of who we are and what matters to us.

Building a deeper purpose into a brand and becoming wholehearted is literally possible for every individual and organization.

Building “Wholehearted Brands” is the New Marketing

Consumers want to buy from brands that stand for something.

Faking it doesn’t work anymore because people see through the fluff.

This is the new cultural reality — that wholehearted brands thrive, while those who merely focus on features and benefits and boasting about how great they are will dwindle and diminish.

The great resignation shows us that employees want something more as well, and they’re willing to take great personal risks to find it. Now we’re seeing labels on products that tell the story of how things are made, how employees are treated, and where ingredients are sourced. This is the new reality — that ethics matter — and through the brand we tell the story of who we are and what matters to us.

Building a deeper purpose into a brand and becoming wholehearted is literally possible for every individual and organization.

Let Us Help You Get There

From decades of creating and fostering wholehearted brands we’ve learned a few things. We’ve learned from our successes and our failures, and we know how to guide you to the truth of who you are — in short, to capture you so perfectly that people will feel you in your marketing, messaging, design, and culture.

We find the magic that makes your brand truly connect with an audience, attract top talent, increase sales, and build loyalty from all your constituents.

Let Us Help You Get There

From decades of creating and fostering wholehearted brands we’ve learned a few things. We’ve learned from our successes and our failures, and we know how to guide you to the truth of who you are — in short, to capture you so perfectly that people will feel you in your marketing, messaging, design, and culture.

We find the magic that makes your brand truly connect with an audience, attract top talent, increase sales, and build loyalty from all your constituents.

““The process in which Glenn and Maria took me through from looking at my personality type, my values, my vision and mission statement was second to none. I am thrilled with my website, logo, and brand! I have received countless complements on my website (e.g., clean, friendly, captures me, user friendly). I could not recommend their services highly enough; they are world class! Thank you, Glenn and Maria!”

— Eric Belsterling, Heart and Soul Recovery, PLLC

“When I decided to re-brand my company, I sought out the help of a branding expert. I was lucky enough to find 4 Directions Branding. Their philosophy of building on the culture within the business and their approachable demeanor has made the often stressful re-branding process an exciting and enjoyable journey. Thank you, 4 Directions Branding.”

— Keith Wimsett, Inspire Personal Fitness

““The process in which Glenn and Maria took me through from looking at my personality type, my values, my vision and mission statement was second to none. I am thrilled with my website, logo, and brand! I have received countless complements on my website (e.g., clean, friendly, captures me, user friendly). I could not recommend their services highly enough; they are world class! Thank you, Glenn and Maria!”

— Eric Belsterling, Heart and Soul Recovery, PLLC

“When I decided to re-brand my company, I sought out the help of a branding expert. I was lucky enough to find 4 Directions Branding. Their philosophy of building on the culture within the business and their approachable demeanor has made the often stressful re-branding process an exciting and enjoyable journey. Thank you, 4 Directions Branding.”

— Keith Wimsett, Inspire Personal Fitness

Here’s What We’ll Do for You

Vision, mission, and positioning statements are just the start, but they serve as the foundation. We build literally everything from there. We help you identify and refine your values, craft the voice of the brand, articulate the personality of the brand, identify the colors and design elements that speak to your essence, and place everything in the context of your vision.

Some leaders are gifted enough to do this naturally, but those individuals are rare. Most people need help, especially outside help — someone to look in and through your organization and what it stands for and to reflect its truth back to you with empathy and clarity.

The result won’t sound like a million others, it will sound like you.

It won’t follow trends, it will empower you to create your own.

We will take you to the core of your organization’s essence and meaning, and co-create a wholehearted brand that strongly resonates with your audience and changes everything for the better.