We believe that purpose-driven people and organizations have greater impact and the power to transform.

We believe that purpose-driven people and organizations have greater impact and the power to transform . . .

We believe that purpose-driven people and organizations have greater impact and the power to transform . . .

We lead people and organizations to a deeper
understanding of who they are, a richer brand story,
and a more powerful connection to their audience
and stakeholders.

We lead people and organizations to a deeper understanding of who they are, a richer brand story, and a more powerful connection to their audience and stakeholders.

“Brand” is the New Marketing

Consumers want to buy from brands that stand for something.

Faking it doesn’t work because people see through the fluff.

This is the new cultural reality — that purpose-driven brands thrive, while those who merely focus on features and benefits and boasting about how great they are will dwindle and diminish.

The great resignation shows us that employees want meaning too, and they’re willing to take great personal risks to find it.

Building a deeper purpose into a brand is literally possible for every individual and organization. Not everyone will do it, but all have the potential.

“Brand” is the New Marketing

Consumers want to buy from brands that stand for something.

Faking it doesn’t work because people see through the fluff.

This is the new cultural reality — that purpose-driven brands thrive, while those who merely focus on features and benefits and boasting about how great they are will dwindle and diminish.

The great resignation shows us that employees want meaning too, and they’re willing to take great personal risks to find it.

Building a deeper purpose into a brand is literally possible for every individual and organization. Not everyone will do it, but all have the potential.

Wheel of Transformational Branding

 

How we take you to the next level

Wheel of Integral Branding
Brand Strategy

Brand Strategy

Building the foundation to take it to the next level.
Personal Brand

Personal Branding

Discovering and owning your innate brilliance.
Design

Design

Aligning all the pieces for a deeper connection.
Implementation

Implementation

Connecting the dots visually, narratively and culturally.

What our clients are saying . . .

"Working with 4 Directions Branding was such an amazing unique experience! Trusting Maria and Glenn with their process of making my dream a reality was more than I ever could expect! They are a passionately committed team, that took the time to understand my passion and speak my language to build me a truly authentic brand and website!"

- Rachael Wyman, Owner of Kids at Play

“The process in which Glenn and Maria took me through from looking at my personality type, my values, my vision and mission statement was second to none. I am thrilled with my website, logo, and brand! I have received countless complements on my website (e.g., clean, friendly, captures me, user friendly). I could not recommend their services highly enough; they are world class! Thank you, Glenn and Maria!”

— Eric Belsterling, Owner of Heart and Soul Recovery, PLLC

"The branding work 4 Directions Branding completed with me was much deeper than I expected, and brought me to a new authentic place, providing expansiveness of which I was unaware."

- Doug Bruggeman, PhD & Founder of Ecological Services and Markets, Inc.

"Working with 4 Directions Branding on the branding values of our company gave us a deeper understanding of WHY we do what we do. It’s extremely important insight that then feeds every business decision moving forward from brand aesthetics to who we partner with to what projects we’re investing in. This work is essential for building a solid foundation for our future growth."

- Angie Rainey, Owner, Coffee Crate

"The 4 Directions Branding process challenged us to be clear and thoughtful, which helped us to create a brand that is bold, authentic and definitive. We are grateful."

- Elaine Beattie & Carrie Wagner, Partners, Cultural Intelligence Works

"I benefited greatly from the wisdom and guidance of 4 Directions Branding, as they helped me get clear and focused about my marketing message. I encourage you to use their help."

- Dr. David Nygaard, Owner, Atlas Chiropractic of Asheville

Ready to transcend to the new model?

Ready to transcend to the new model?