Welcome to Our Blog

To evoke, to inspire, and at times to prod.

The DEEPER Side of Things

In February of 2022 we moved our 4 Directions Branding blog to a new Substack publication called The DEEPER Side of Things. This new publication represents an expansion of our content to include personal development, spirituality, culture, and of course wholehearted leadership and branding. The connecting thread is our focus of peeling the layers and always going deeper.

Below is our archive of posts up until February 2022. Sign up for The DEEPER Side of Things here and receive weekly posts about the depth of all things. We are also building a community of fellow travelers on the road to greater depth and meaning. When you sign up, you’ll have full access to the community through commenting, and other good stuff on the horizon.

What Personal Branding Actually Is

What Personal Branding Actually Is

Hint: it’s not what you think. There is much confusion about what a personal brand actually means. Generally, it’s assumed to refer to a self-promotional style of marketing in which the marketer seeks some measure of personal notoriety, credibility, even fame—usually...

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The Times They are A-Changin’

The Times They are A-Changin’

You may have noticed that we’ve been rather quiet in the past six months. Given the economic slowdown, it might seem logical to blog more, not less, but we’ve been in a mode of internal change, which has necessitated a withdrawal from the day to day activities related...

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Personal Branding Revealed

Personal Branding Revealed

The hardest things to see in life are those that are right in front of us. It’s why we don’t tend to notice a family member gaining or losing weight, or the gradual increase of salt in the once all pepper hair. It’s the proverbial frog in the pot of water gradually...

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The Tone of Marketing Speaks Volumes

The Tone of Marketing Speaks Volumes

If our purpose for being in business is something more than mere profit, if we see our product or service as a way of bringing change — of making lives just a little better — then the tone of our marketing is more important than the methods we use to market. What most...

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Ready to transcend to the new model?

Ready to transcend to the new model?