the DEEPER side of things
In February of 2022 we moved our 4 Directions Branding blog to a new Substack publication called the DEEPER side of things. This new publication represents an expansion of our content to include personal development, spirituality, culture, and of course wholehearted leadership and branding. The connecting thread is our focus of peeling the layers and always going deeper.
Below is our archive of posts up until February 2022. Sign up for the DEEPER side of things here and receive weekly posts about the depth of all things. We are also building a community of fellow travelers on the road to greater depth and meaning. When you sign up, you’ll have full access to the community through commenting, and other good stuff on the horizon.
Three Steps to Finding the Words to Express Your Vision
Finding the words to express a unique vision in a compelling and engaging way is one of the biggest challenges conscious business people face. It’s challenging because visions are not born in words—they are born in emotion and feeling, which is why we call...
Three Steps to Stand Out in A Crowded Marketplace
Standing out in a crowded marketplace can often seem like a mystery—a code yet to be cracked. But it’s actually much simpler than it seems. The key is to take the safe path, which ironically is the path of being different, different in our own unique way. Have you...
Traditional “Niche” Marketing Is Not the Answer for Conscious Businesses
It’s easy to question our intuition when the vast majority of marketing gurus and books considered to be the bibles of modern marketing preach about an approach that doesn’t feel authentic. We may even feel a…
The Conscious Business Marketing Conundrum: The Problem with Traditional Practices
Traditional marketing practices tend to steer us in a direction of marketing to a broad audience, while conscious businesses seek an audience of conscious people. And, if we market to a broad audience, we may actually…
The Engine of Marketing
The engine of marketing is the brand of a company. Why? If any part of an engine is out of balance (calibration or measurement) the engine fails to deliver its power potential—or may even fail to work at all. If carburation is out of adjustment the wrong fuel mixture...
The 30 Second Elevator Pitch
Have you ever been at a networking event where someone comes up to you, introduces them self, asks what you do, and before you get too many words out of your mouth, they hand you their business card and start “pitching” you on what they do? Of course, this happens all...
What Does Being Authentic Look Like
“Train yourself to let go of everything you fear to lose." — Yoda I have done some soul traveling lately and 4 Directions Branding has been my vehicle. By co-creating with our clients their most authentic brands, we travel into the soul of their companies and into...
The Quantum Physics of Marketing
Marketing can look like so many things, especially in our hyper tech world of constantly expanding options. And yet it remains as one simple thing, the mere conveyance of a unique vision that attracts people to a company, a product or service. It sounds simple enough...
What Is A Brand?
The practice of burning or “branding” an insignia into livestock to signify ownership is thought to go all the way back to the ancient Egyptians, and became a common practice by the middle ages in Europe. In the 19th century, as the practice of mass production of...