Authentic Branding | 4 Directions Branding

The Times They are A-Changin’

by Glenn Geffcken | Aug 26, 2020 | Authentic Branding

You may have noticed that we’ve been rather quiet in the past six months. Given the economic slowdown, it might seem logical to blog more, not less, but we’ve been in a mode of internal change, which has necessitated a withdrawal from the day to day activities related...

Personal Branding Revealed

by Glenn Geffcken | Feb 21, 2020 | Authentic Branding, Personal Branding

The hardest things to see in life are those that are right in front of us. It’s why we don’t tend to notice a family member gaining or losing weight, or the gradual increase of gray in the once all pepper hair. It’s the proverbial frog in the pot of water gradually...

Don’t Tell People Who You Are, Show Them

by Glenn Geffcken | Nov 6, 2019 | Authentic Branding

As increasing numbers of people are endeavoring for a more intentional career path, personal branding is becoming an important topic. Simon Sinek and his work have been instrumental in shaping the narrative around personal branding, from one of telling others how...

The Tone of Marketing Speaks Volumes

by Glenn Geffcken | Oct 25, 2019 | Authentic Branding

If our purpose for being in business is something more than mere profit, if we see our product or service as a way of bringing change — of making lives just a little better — then the tone of our marketing is more important than the methods we use to market. What most...

Why Marketing Is So Important to Branding

by Glenn Geffcken | Oct 2, 2019 | Authentic Branding

It may sound like a no brainer that marketing is important, but it’s actually one of our greatest challenges as brand strategists. Which is . . . once we’ve completed a deep and thorough brand strategy with a company, if they don’t have an effective and customized...

Why Branding Is So Important to Marketing

by Roger Gallegos | Sep 25, 2019 | Authentic Branding

Guest Blog Post The following is a guest post by Roger Gallegos of Beacon Marketing. Roger is a marketing strategist with a great mind for finding unique marketing solutions. This post is also a part of a new collaboration between 4 Directions Branding and Beacon...