The Times They are A-Changin’

The Times They are A-Changin’

by | Aug 26, 2020 | Authentic Branding

You may have noticed that we’ve been rather quiet in the past six months. Given the economic slowdown, it might seem logical to blog more, not less, but we’ve been in a mode of internal change, which has necessitated a withdrawal from the day to day activities related...
Personal Branding Revealed

Personal Branding Revealed

by | Feb 21, 2020 | Authentic Branding

The hardest things to see in life are those that are right in front of us. It’s why we don’t tend to notice a family member gaining or losing weight, or the gradual increase of salt in the once all pepper hair. It’s the proverbial frog in the pot of water gradually...
The Tone of Marketing Speaks Volumes

The Tone of Marketing Speaks Volumes

by | Oct 25, 2019 | Authentic Branding

If our purpose for being in business is something more than mere profit, if we see our product or service as a way of bringing change — of making lives just a little better — then the tone of our marketing is more important than the methods we use to market. What most...