by Glenn Geffcken | Nov 6, 2019 | Authentic Branding
As increasing numbers of people are endeavoring for a more intentional career path, personal branding is becoming an important topic. Simon Sinek and his work have been instrumental in shaping the narrative around personal branding, from one of telling others how...
by Glenn Geffcken | Oct 25, 2019 | Authentic Branding
If our purpose for being in business is something more than mere profit, if we see our product or service as a way of bringing change — of making lives just a little better — then the tone of our marketing is more important than the methods we use to market. What most...
by Glenn Geffcken | Oct 2, 2019 | Authentic Branding
It may sound like a no brainer that marketing is important, but it’s actually one of our greatest challenges as brand strategists. Which is . . . once we’ve completed a deep and thorough brand strategy with a company, if they don’t have an effective and customized...
by Roger Gallegos | Sep 25, 2019 | Authentic Branding
Guest Blog Post The following is a guest post by Roger Gallegos of Beacon Marketing. Roger is a marketing strategist with a great mind for finding unique marketing solutions. This post is also a part of a new collaboration between 4 Directions Branding and Beacon...
by Glenn Geffcken | Aug 13, 2019 | Authentic Branding
When it comes to marketing, forget the silver bullet. Why? Because it’s missing the point. If we’re looking for the next gimmick, the next new thing to save the day, we’re losing sight of why we’re in business in the first place, which is to bring change, to provide...
by Glenn Geffcken | Jul 16, 2019 | Authentic Branding
We want a sure thing because a sure thing gives us comfort. For this reason, we tend to resist the twists and turns—the mini-successes and scrapes and bruises. Building an authentic brand is both a process and it’s not. There are discernible steps to take that lead us...
