Be the change . . .

Be the change . . .

The Time Has Come

The time has come to start doing what we’ve been talking about.

It’s time to get real. First with ourselves, then with each other.

Interruption marketing only works for shiny objects and things that feed our base desires. Let’s be honest, we all detest interruption marketing anyway.

But we want to build and grow, we want to reach an audience, to connect. So, how do we do it?

We do it by being wholehearted, authentic, and even raw at times. Sure, it’s vulnerable. That’s the point. But it’s who we are (at a core), and it’s what our audience and our culture hungers for.

“Wholeheartedness is hard. But not fully living our lives is much harder. And much more dangerous.” — Brené Brown
We are collectively hungering for realness. It’s time we start doing it, being real, even in what we think should sound “professional” or what we think a “business” is supposed to sound like.

Forget that. It’s not what we want, and it doesn’t work like it used to. Maybe if we’re in banking or research. But we would say even then, especially then. In any business or endeavor, realness is what we all crave.

So, let’s be real. Let’s talk real. Let’s embody and embolden it.

We won’t tell you what your brand is supposed to look, feel, and sound like. We’ll draw it from within you so it’s truly you. We’ll reflect your essence back to you, so you’ll step back and say, “Wow! That is who we are.”

Then we’ll encourage and inspire you to own it and be it.

This is what branding of the future is. And this is how we reach an audience — by speaking to their heart.

The real you is so much more compelling than the sanitized “professional” sounding you. Providing sanitized products to a sanitized audience is not wrong, it’s just boring and outdated.

Let’s be exciting. Let’s be real and be the change . . .

The Time Has Come

The time has come to start doing what we’ve been talking about.

It’s time to get real. First with ourselves, then with each other.

Interruption marketing only works for shiny objects and things that feed our base desires. Let’s be honest, we all detest interruption marketing anyway.

But we want to build and grow, we want to reach an audience, to connect. So, how do we do it?

We do it by being wholehearted, authentic, and even raw at times. Sure, it’s vulnerable. That’s the point. But it’s who we are (at a core), and it’s what our audience and our culture hungers for.

“Wholeheartedness is hard. But not fully living our lives is much harder. And much more dangerous.” — Brené Brown
We are collectively hungering for realness. It’s time we start doing it, being real, even in what we think should sound “professional” or what we think a “business” is supposed to sound like.

Forget that. It’s not what we want, and it doesn’t work like it used to. Maybe if we’re in banking or research. But we would say even then, especially then. In any business or endeavor, realness is what we all crave.

So, let’s be real. Let’s talk real. Let’s embody and embolden it.

We won’t tell you what your brand is supposed to look, feel, and sound like. We’ll draw it from within you so it’s truly you. We’ll reflect your essence back to you, so you’ll step back and say, “Wow! That is who we are.”

Then we’ll encourage and inspire you to own it and be it.

This is what branding of the future is. And this is how we reach an audience — by speaking to their heart.

The real you is so much more compelling than the sanitized “professional” sounding you. Providing sanitized products to a sanitized audience is not wrong, it’s just boring and outdated.

Let’s be exciting. Let’s be real and be the change . . .

What We’ll Do for You

What We’ll Do for You

Brand Evolution

​You know that it’s time to work on your brand. You don’t want to look and feel like all the rest. You want to stand out, shine your uniqueness to the world, and be the change. You might even be thinking that by capturing your true essence in your brand, you’ll improve more than just your marketing. Truth be told, it will. As you bring your authentic brand to life it will enliven every aspect of your organization, and everything will improve.

 

For more on Brand Evolution

Personal Branding

It’s not about projecting an image. It’s about you — the real you. We can easily describe our closest friends and relatives. But how easily can we describe ourselves? Our greatest gifts are those things we think nothing of, because to us they seem so easy and obvious that anyone could do it. But that isn’t the case. Our unique attributes come easy to us precisely because they are our greatest gifts. We all have them; personal branding is about bringing them to the surface and honoring and embracing them. The result is life changing.

For more on Personal Branding

Design

​Design is subjective. What one person finds beautiful, another rejects as mere rubbish. Top design professionals look for effectiveness more so than beauty or style. And you may wonder if you can have both. We find the intersection between style and effectiveness, and the simple formula we follow is to let the brand drive the process. That means that every design element is measured for consistency, and above all, that it reflects the personality, tone, and values of the brand.

Implementation

Once we do the deep work of co-creating a wholehearted brand it is important not to put it in a drawer and move on with the day-to-day. Implementing it is unique to every organization and crucial to realizing the greatest transformational value. A brand is continuously evolving, which is why it’s so important to continue nurturing it in every area in your organization. This is our final stage of working with you. We won’t do it for you, we give you suggestions and guidance as we gradually pull back and let you take the reins.

We're here for you

“Brand storytelling is not about pushing advertising, it’s about bringing value.”
– Gary Vaynerchuk
“Brand storytelling is not about pushing advertising, it’s about bringing value.”
– Gary Vaynerchuk

Ready to transcend to the new model?

Ready to transcend to the new model?