Personal Branding

Positioning YOU for Greater Career Success

It’s never been the job of colleagues and superiors to promote us, which is why getting out in front of our personal brand is key to developing an intentional career path.

When we articulate and promote what is unique and special about us, we become positioned in the minds of others according to our true talents and skills.

And yet . . . defining what is truly unique about us is difficult at best, because we are conditioned from a very early age to measure our worth by comparison to others, instead of searching for and discovering our own uniqueness.

Ask five people you know and trust to tell you three things that are unique about them and watch them struggle to find just three things. We all struggle with this, and yet defining our uniqueness and intentionally creating a personal brand that conveys and reinforces what we bring to the table is crucial to success.

Laser Focused Personal Branding

We will:

• Help you define and articulate your uniqueness—those things that only you do the way you do
• Help you find your WHY—the purpose that drives you
• Co-develop with you a positioning statement that makes you stand out
• Provide you with valuable strategies to take charge of your personal brand across multiple platforms and venues
• Help you see what is special about your personality—your way of communicating and engaging with people
• Empower you to BE YOU, as no one can be you better than you

Discovery Process

Our discovery process includes a questionnaire in which we ask you some basic questions about you and your career aspirations. You send us links to your social media accounts, including Linkedin, and copy of your resume, if you have one, then we review your materials prior to our first video or in-person meeting with you.