Maria Geffcken was born in Mexico and immigrated to the United States when she was nine years old. Her journey has been that of personal growth—embracing where she came from, where she is now, and where she wants to go.
Having spent many years in the corporate world, and never feeling a part of, Maria came to believe that work means more to her than simply doing a job she is good at and making money. She came to the awareness that her work can be about doing what she feels called to and making a positive impact in the world. Having this awareness brought her to a place of embracing the important role she plays in 4 Directions Branding.
Maria is an intuitive. She senses in people those deeply seated things that block them from progressing. She is a woman of wisdom and heart-based communication, and can see into the soul of a person, an organization, and their vision—bringing their unique and special attributes to light with empathy and clarity.
Maria offers a balance to Glenn’s deep knowledge of business and world-class brand strategy. Together they form a whole and are able to bridge the gap from the mind to the heart. They come from different perspectives, moving toward the same goal of helping people and organizations align their work with their values to have a positive impact in their lives, lives of others, and the world.