Brand Coaching
Meeting You Where You’re at and Energizing Your Brand
Every entrepreneur began with a vision, which served as the spark to the fire that created a business. Every existing business has a vision in motion—one that serves as a guiding light. Articulating a vision in a powerfully effective way that creates tension to motivate action is one of the greatest challenges of marketing.
And . . . once you have a well-developed brand narrative, then what? How do you translate it into a visual landscape, such as a logo, graphics, color and font schemes? How do you integrate your brand story into your marketing? How do you engage your team in the unfolding story of your brand? And . . . how do you enlist your best customers to become your brand advocates?
One-On-One Coaching
Our one-on-one Brand Coaching is a way for you to access world-class brand thinking, strategy and action steps in a gentle and steady way. If you find yourself pressed for the time it takes to overhaul your brand but want to move it forward at a more gradual pace, this may be the best option for you.
In addition, we offer Brand Coaching as a follow up to our deep dive Brand Strategy process, to assist with the implementation of your new brand strategy.
“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
– Seth Godin
“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
– Seth Godin
We Are Flexible
We are flexible in two ways: duration and scope.
Duration: If you have just a few specific areas of challenge, we can initiate short-term coaching to focus on just those areas. Or if you need more of a brand overhaul, we can work steadily and gradually on a long-term basis.
Scope: If your time and resources are limited, we offer our Basic Coaching Package, as detailed below. Or to move more quickly, or for companies with more of a committee approach to a re-brand, we offer our Custom Coaching Package tailored to your needs.
In short, we meet you where you are and help you energize your brand.
The Takeaway
We will work on things like,
- Assessing your brand: what’s working, what isn’t and how to fix it
- Developing your brand personality and tone
- Identifying your brand archetype
- Going deep to understand your intended audience: who they are, how they behave and what they believe
- Discovering and writing your unique WHY statement (Vision Statement)
- Discovering and writing your HOW statement, your secret sauce (Mission Statement)
- Positioning statement: creating a position in the minds of your ideal audience that makes your brand stand out
- Developing the tension that draws people into your brand story
- Creating a master creative brief
- Which elements of your marketing need to be redesigned
- Guidance on the re-design process
- All of which make up a compelling brand strategy to move your business forward, attract the attention of your audience, and grow your business
“No problem can be solved from the same level of consciousness that created it.”
– Albert Einstein
“No problem can be solved from the same level of consciousness that created it.”
– Albert Einstein
Basic Coaching Package
- Two 90-minute video sessions per month
- Assignments between sessions
- Specific guidance and email support
- Duration is flexible according to your needs
- This package is single decision-maker or single point of contact coaching
Custom Coaching Package
- To move your brand process along more quickly, or for organizations with multiple decision-makers and more of a team process, we will customize a coaching package to your needs.
- To get started, fill out the form below and we’ll set up a time to talk on the phone and determine the best coaching arrangement for your needs.