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Brand Assessment

Measure Your Brand’s Ability for Impact and Connection

There are brand strategy companies who provide their services for tens of thousands to hundreds of thousands of dollars. Many of these companies will conduct research, surveys and focus groups. They will bring in behavioral phycologists, even child psychologists for companies that sell children’s products. They will provide highly granular audience research and help position companies in such a way that enables them to become household names.

For organizations with the resources to hire these types of companies the outcome can be significant. However, for the average small business these types of services are out of reach.

And yet, when we see small businesses who have put a great deal of time, effort and resources into their marketing and it’s still not working, more often than not, we find there to be a disconnect between what their marketing conveys and the essence of what they are truly about.

In short, their brand message is off and it’s not connecting with their audience.

“Be yourself. Everyone else is taken.”
– Oscar Wilde

“Be yourself. Everyone else is taken.”
– Oscar Wilde

Important for Conscious Businesses

This challenge is even more prevalent for conscious businesses—those who strive to be real and authentic but haven’t yet figured out how to be authentic in their marketing.

Often, we follow a (prescribed) path of marketing that looks like what other companies are doing, using language similar to what others are saying, and we focus much of our time on tactics. All the while something doesn’t feel quite right about our marketing.

If this sounds familiar to you, then assessing your brand will be a highly valuable process to get an accurate read on what you are conveying, why it’s not connecting and how to fix it.

 

High-Power Brand Strategy

At 4 Directions Branding, our goal is to help small businesses access many of the concepts and processes previously only available to very large companies, so that you can unleash an authentic representation of your vision and grow and succeed as a company.

We have crafted the “Brand Assessment” process specifically to empower the small businesses to access the kind of high-powered brand strategy thinking, previously only available to those with sizable financial resources, for a fraction of the cost.

“Believe in your heart that you’re meant to live a life full of passion, purpose, magic and miracles.”
– Roy T. Bennett

“Believe in your heart that you’re meant to live a life full of passion, purpose, magic and miracles.”
– Roy T. Bennett

Discovery Process

Our discovery process includes a questionnaire in which we ask you some basic questions about your brand and your vision. You send us two to three PDFs of your marketing materials, such as business card design, rack card, brochure, etc. Then we review your materials and your website prior to our first video call with you.

 

With Either Offer

With either offer you receive much more than a brand assessment. You will be well on your way to creating a brand strategy and narrative that authentically and powerfully conveys the essence of who you are—having more impact and connection with your intended audience using language and visuals that feel authentic to you.

Get Started

Offering

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I want to stand out from the ever-increasing marketing noise.

I want to stand out from the ever-increasing marketing noise.