Brand Assessment
Measure Your Brand for Impact and Connection
For high performance marketing, a strong culture, and integration of values with strategy, you need to know how well your brand is performing. Does it resonate with your ideal audience? Does it connect? Does it accurately convey your vision? Is your marketing aligned and consistent? Is your team aligned with the brand? These questions and more need to be carefully considered and measured. And . . . assessing a brand accurately is nearly impossible from within your organization.
We offer a granular assessment with recommendations for specific action steps and a pathway to a strong brand and culture.
– Marc Benioff, SalesForce
– Marc Benioff, SalesForce
Intro Brand Assessment
- 60-minute video call
- Two weeks of email support
- Expert feedback on your brand—what’s working and what isn’t
- Specific guidance on how to build your brand and find a more resonant and effective brand voice
- Specific feedback on your ideal audience and how you may or may not be reaching them
- Specific action steps to begin building your brand for more impact and connection
- The purpose of this package is more than just assessing your brand, it is also to provide you with the insights you need to begin the process of transforming your brand and your organization.
Deep Dive Brand Assessment
- Everything that is included in the Intermediate Brand Assessment plus the following:
- Three 90-minute sessions total (3.5 additional hours)
- Two additional weeks of email support (four weeks total)
- Recommendations and guidance on your unique positioning
- Following the three video calls we provide a detailed written assessment of your brand within 72 hours
Discovery Process
Our discovery process includes a questionnaire in which we ask some basic questions about your brand and your vision. You send us two to four PDFs examples of your marketing collateral. Then we review your materials and your website prior to our first video call.