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glow rising — Integrative Health Coach

Background

glow rising (intentionally written in lower case) is the startup health coaching business of Jaime Grobb Grinnell. Jaime struggled with serious health issues from a young age and by the need to feel better and the inability of allopathic medicine to offer any relief she slowly and steadily found the cures she sought through nutrition, supplementation, herbs, personal development, and lifestyle.

After a long and successful career as an entrepreneur she felt the pull to become an integrative health coach to help others like her, suffering from fibromyalgia and other conditions to feel better and live healthy thriving lives. She studied at the Institute for Integrative Nutrition and received certification as an Integrative Nutrition Health Coach.

As she was completing her certification training she began working with us to create her brand, business name, vision, mission, positioning, and the voice of the brand.

Jaime Grob Grinnell

Vision Statement

I believe that as we honor the innate healing wisdom of our bodies we create ripples of healing throughout the world.

Mission Statement

I hold an emotionally safe space, identifying the deep connections necessary for allowing the intuitive process of healing to unfold.

The Strategy

Jaime researched a number of brand specialists and had a difficult time finding what she was looking for. She was seeking authenticity instead of marketing trends. She didn’t want to sound like all the other health coaches in the market or target markets based on demographics. Instead she sought to discover the language, voice, and personality that authentically represents her and what she uniquely brings to the process of health coaching.

Jaime had an intuitive sense that for her business to be successful she would need to tell her story as authentically as possible and seek to align with potential clients based on her story, values, vision, mission, and experience.

Needless to say, our brand strategy process resonated strongly with her, and we all had a great time working together, gradually sussing out the true depth of what she has to offer.

And Jaime is a deep person. She perceives connections between the emotional, nutritional, and physical characteristics to heal the whole person. Like many healing professionals we’ve worked with, she sees her role as helping the client become their own best healer.

Focusing carefully on her audience, we were able to define the values, concerns, fears, beliefs, and understandings that her audience holds, and from there to develop the brand personality, language, and voice that speaks to that audience.

Our process is less about adapting to an audience, as it is about identifying the audience we are uniquely suited to. Thus, as the language bubbles to the surface there is a point at which the client realizes that the language and tone that attracts their ideal audience is the language and tone that reflects who they truly are.

glow rising Positioning Statement

glow rising is an Integrative Health Coaching service that guides individuals who are struggling with any aspect of their health to achieve deeper healing for their body, mind, heart, and soul.

I hold an emotionally safe space, identifying the deep connections necessary for allowing the intuitive process of healing physically, mentally, emotionally, and spiritually. I offer attainable and sustainable solutions, in contrast to programs that direct you to deprive yourself or make unrealistic changes. My process is deep, wholistic, nurturing, and transformational — going beyond merely addressing symptoms, to reveal and heal at the level of your root causes.

I honor my clients as “bio-individuals,” which acknowledges each person’s unique needs for nutrition and overall health. I don’t

prescribe meal plans, diets, or exercise routines. Instead you’ll be empowered to choose the best steps for your healing journey, to trust your inner knowing, and gain clarity on the missing pieces of your health puzzle.

If your other attempts with healing have failed to provide the results you’re longing for, and if you’re ready to reach the depth of healing that is truly possible, I am uniquely able to guide you through the process of fulfilling your desire for overall health and wellness.

I believe that when we heal by honoring the innate wisdom of our bodies we create ripples of healing throughout the world.

The Challenge

While we had a great time working together, translating the glow rising brand into a visual representation (e.g., logo and color scheme) proved most challenging. Typically when designing logos we look for high contrasting colors and clearly defined shapes. But glow rising is not a bold or sharp brand. It’s gentle, connected, empowering, healing, and revitalizing.

Since we have at most three seconds for a person to “get” a logo, it can’t be too complicated or busy, or possess too much symbolism. Our goal is to clearly convey a company name and at the same time a feeling and tone. Anything more and we fail.

Given that Jaime sought to convey the feelings of gentleness, revitalizing, and authenticity, high contrasting colors and sharp

edges would not work. Blended colors and soft gradients, however, can be hard to translate into an easy to comprehend logo.

Thus it took much more effort, thought, and conversation than usual. After more rounds than we would like to admit we accomplished the goal, and Jamie has expressed much gratitude for the finished product. Her logo does not fit within the established trends of logo design, but we didn’t aim for that. Our primary goal was for her logo to feel like her so that she would have a better chance at precisely attracting the right kind of clients.

Aimed for a feeling of gentle, connected, empowering, healing, and revitalizing.

glow rising logo
glow rising Color Scheme

Next Steps

Jaime is presently working to design her website herself and may or may not seek our counsel for some coaching on the finished product. We are always flexible in how we work with our clients. Some have technical leanings and web design experience. Some may have in-house design staff. Some may need our help for all stages of brand strategy and design.

The brand strategy process is the first step, the foundation of the business from which everything is built and honed. Where a client goes from there is different for each.

Tagline

heal beyond your body

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Your Business Journey