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The Power of Marketing from a Place of Inspiration

The Power of Marketing from a Place of Inspiration

by Glenn Geffcken | May 14, 2019 | Authentic Branding

There are companies who have products and services that are not very inspirational, and yet they associate their products with feelings of inspiration. And there are companies with very inspiring products and services who market from a place of features and benefits....
Three Steps to Finding the Words to Express Your Vision

Three Steps to Finding the Words to Express Your Vision

by Glenn Geffcken | Mar 27, 2019 | Authentic Branding

Finding the words to express a unique vision in a compelling and engaging way is one of the biggest challenges conscious business people face. It’s challenging because visions are not born in words—they are born in emotion and feeling, which is why we call them...
Three Steps to Stand Out in A Crowded Marketplace

Three Steps to Stand Out in A Crowded Marketplace

by Glenn Geffcken | Mar 14, 2019 | Authentic Branding

Standing out in a crowded marketplace can often seem like a mystery—a code yet to be cracked. But it’s actually much simpler than it seems. The key is to take the safe path, which ironically is the path of being different, different in our own unique way. Have you...
Traditional “Niche” Marketing Is Not the Answer for Conscious Businesses

Traditional “Niche” Marketing Is Not the Answer for Conscious Businesses

by Glenn Geffcken | Feb 18, 2019 | Authentic Branding

It’s easy to question our intuition when the vast majority of marketing gurus and books considered to be the bibles of modern marketing preach about an approach that doesn’t feel authentic. We may even feel a little crazy bucking the conventional wisdom. However, the...
The Conscious Business Marketing Conundrum: The Problem with Traditional Practices

The Conscious Business Marketing Conundrum: The Problem with Traditional Practices

by Glenn Geffcken | Jan 22, 2019 | Authentic Branding

Traditional marketing practices tend to steer us in a direction of marketing to a broad audience, while conscious businesses seek an audience of conscious people. And, if we market to a broad audience, we may actually deter conscious consumers from taking an interest...
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